![]() ![]() we want to show a side of Israel rarely discussed in classic media. ![]() “The second and perhaps nobler goal was to create a brand which will serve as a platform to show the reality of Israeli life. The first was to mix the best Israeli characteristics: Hutzpah and aggressive innovation, into unique must have urban fashion,” writes Shenfeld on the indiegogo crowdfunding campaign site. “When we set out to create MTKL we had two goals in mind. The Tel Aviv company’s goal is to “show the world the beauty of Israel and its people” with “the sexiest and sharpest military-inspired street wear the world has ever seen.” ![]() The MTKL brand - which takes its name from the Hebrew army unit acronym “matkal” referring to an elite commando unit – is not just about a calendar of scantily clad women apparently. “The first Israeli army girl calendar,” Missulawin says on a Hollywood-action-blockbuster-like video promoting the project. They shot a pinup calendar of former Israeli women soldiers in brazen poses donning their sexy (or sexist, depending on whom you ask) clothing. What if IDF army fashion could be racy and everyone in Israel would know and love the sport of curling? Two separate and very different crowdfunding campaigns are now underway to make these dreams come true.įounders of the new MTKL Apparel line, Amnon Shenfeld and Ilan Missulawin, decided that the best way to sell their fashion was to launch a risky and risqué campaign. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |